**Problem statement ❋ Understanding user ❋ Research Insights ❋ Solutions ❋ Impact**
Headfone is India's leading audio storytelling platform that helps you experience the world of stories. Listen to stories on love, relationships, horror, thriller, mystery, and more.
Embraced by over 20M+ subscribers. Backed by Elevation Capital
Finding out the possible problems that may be preventing users from completing episode one with the objective of increasing the episode one completion rate and improving the listening experience of Headfone listeners.
Note: The above process was tweaked and evaluated based on the requirement and results of each step and not like following steps 1, 2, and so on as a standard approach.
Research Methodology: To identify the possible problems preventing users from completing Episode One, I employed a combination of qualitative(Understanding Data) and quantitative(Cold calls, User Testing, etc) research methods.
To validate the problem statement better, and gather insights from the existing data I collected the following data based on the following key points.
